Logo Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

Let the brand be the engine for your next development phase.

As an independent brand strategist, I work quickly, flexibly, and cost-effectively

Bertil Timan
Brand Strategist

Bild på Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

An independent
brand strategist

My greatest asset is the experience I have gained through working with many global brands in various industry sectors.

 As an independent brand strategist, I provide a responsive, flexible and cost-effective service.

 I run most projects myself, but if required, I can also build a tailored team to match the assignment. My extensive network of associates enables me to bring in expert partners from a wide range of disciplines.

 If you need support over a longer period, I can step in as Interim Brand Manager.

Bertil Timan
Brand Strategist

Turbocharge your
business strategy

Your brand provides unique opportunities to drive strategy and make an immediate impact across your organization. With the right support, you can create a powerful strategic platform to boost sales & marketing, HR & employer branding, R&D, and investor relations. I will work with you to develop a strategic business brand that’s aligned with your goals and the market.

Increase your attractiveness

Your brand is a promise of what can be expected of your company and offering. Attractive brands are in high demand, and have good margins and loyal customers. As a brand specialist, I have the expertise and proven processes to help you create a powerful brand.

Employer branding for Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.
Brand building by Bild på Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.
Increase brand atraction with Bild på Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

A wealth of
branding
experience

In recent years, I have worked on a variety of major B2B and B2C branding projects. Several of my clients are leading global businesses with turnover exceeding SEK 1 billion.

Customers to Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

What can I do for you?

Nine common brand questions.
You may well identify with several of these.

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  • Positioning by Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    1. Is our positioning optimal?

    Positioning is the process of clarifying what your brand is about and differentiating it from others. Through more precise positioning, or repositioning, you can create new business opportunities and make your current competition irrelevant.

  • Brand purpose by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    2. What can a purpose bring to our organization?

    A clear purpose is one of the things that sets most successful companies apart. Today’s consumers are much more likely to choose a company if they identify with its purpose.

  • Brand offering by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    3. How do we develop our offer?

    The 7P model makes it easier to develop commercial offers and brands. The model can help you:

    1. Increase differentiation
    2. Clarify your offering
    3. Develop the value of your offering
    4. Optimize pricing
    5. Improve the customer experience
    6. Refine your service
    7. Communicate effectively

  • Brand identity by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    4. How can we present ourselves more clearly to the market?

    Your identity should reflect how you want to be perceived by customers and other stakeholders. You can make great gains by refining your brand identity to help you communicate your capabilities and align more precisely with market requirement.

  • Brand communication and marketing by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    5. How do we make communication more efficient?

    Every day, your company sends out thousands of signals and messages. These must work together consistently to achieve the desired effect. A messaging platform is a simple and effective way to help you align and streamline communications.

  • Brand culture by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    6. How do we get the whole organization involved?

    A sense of belonging, pride, and responsibility is vital in creating involvement and engagement. One of the keys is to have clear brand values that can unite everyone with a shared purpose.

  • Product branding by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    7. How should we work with all our product names?

    If you have many brands, you need to organize them to work coherently in the market. This can help to increase your clarity and presence. It’s important to research which portfolio and naming strategy will provide the best long-term commercial value.

  • Brand mergers and acquisitions by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    8. How do we handle brands during an acquisition?

    The management of brands in mergers & acquisitions can determine the success of the deal. Both economic and cultural values are vital. Make a thorough analysis and avoid quick emotional decisions.

  • Brand protection by och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    9. How do we protect the brand?

    A brand is a valuable asset, but many lack even basic protection. It’s essential to identify key brand and name assets and design strong legal protection for them.

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What clients say
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  • Duro and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    I can warmly recommend Bertil to anyone who needs to strengthen their market position. I have extensive experience in the paint and wallpaper industry and I have never before met a person with such great insights (in such a short time) about this industry as Bertil has. Over the course of a year, Bertil has completed several strategically important projects linked to the Duro brand. I now have a very good brand platform to build sales and profitability on.

    Staffan Persson
    Head of sales at Duro

  • Devyser and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    Bertil is a strategic brand and communication consultant whom I strongly recommend. Recently, Bertil helped my team and me quickly develop a commercially viable name for one of our latest products. Bertil took on the task quickly and efficiently. The whole team is thrilled with the result. I worked with Bertil several years ago, and it was fun and stimulating to reconnect and work together again.

    Matilda Jernevad
    Head of Marketing at Devyser

  • Recipo and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    “We chose to develop our brand for the Nordics with Bertil Timan. I’m satisfied with how Bertil involved everyone in this process. We now have brand messages that the whole company, including the board of directors stand behind. The platform will help us improve our brand awareness and build our business. I strongly recommend Bertil for anyone who wants to find strategic and specific brand messages and values.”

    Josef Tapper
    CEO at Recipo

  • Paxport and och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    “I recommend Bertil to anyone that is looking for a competent branding and communication strategist. Bertil understands business strategy, goals, market trends and customer insights and can quickly transform them into strategic brand thinking. Together we converted a somewhat complicated Paxport offer to a relevant brand with a reliable message platform and an updated identity which we are really pleased with.”

    Tony Baker
    CEO and owner at Paxport

  • Annexin Pharmaceutical and och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    “Bertil helped us develop a new Brand for Annexin Pharmaceutical – a new Swedish biotech company. Annexin Pharmaceutical aims to provide effective therapy for a broad range of cardiovascular diseases by harnessing the potential of the body’s own protein Annexin A5. Together we had an effective, cooperative and fun brand process with a great result. I’m happy to recommend Bertil.”

    Annette Colin
    CEO, founder and owner at
    Colinex Capital AB

  • DigiPlex and och Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    “We have worked together on two international Brand projects; Telia Carrier and DigiPlex. Bertil is the perfect partner – a brand professional with international marketing expertise. He is enthusiastic, knowledgeable, action oriented and always has the goal in focus. One thing I value especially with Bertil is that I can come to him with a problem and he will come back with a solution immediately. I strongly recommend Bertil if you are looking for an experienced brand specialist!”

    Sara Lindholm
    CMO at DigiPlex

  • Svevia and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    "Bertil truly understands the power of branding and communication. He assisted Us in transforming Vägverket Produktion into a modern construction company – Svevia. A company with a new position, identity, culture and offering. Bertil´s broad strategic experience and creative thinking made our transition challenging, inspiring and effective. Today, we are a leading customer-oriented brand. It is really easy and fun to work with Bertil."

    Charlotte Sandström
    VP Communication at Svevia

  • Tork and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    "Bertil and I worked together for 10 years on different brand projects for both Tork and SCA. I have always found Bertil to be a very dedicated professional, with great strength in creating valuable solutions always with our business strategy in mind. He understands the global business to business perspectives, and what impressed me the most is Bertil’s ability to create truly effective brand communication."

    Frida Ohlander
    Brand Director, Group communication at Essity

  • Omni Polymers and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    "Our Swedish start-up in the plastic industry needed a strong brand. We gained insight into the market, customers, competitors, and trends in an effective brand process. Various scenarios helped us determined our position and vision. We clarified our offering and supporting arguments. And we developed a corporate name and visual identity. I am thrilled with the result. And, I must say, I am impressed with the efficiency of this process. We launched our new brand in just three months. I strongly trust and recommend Bertil as a partner for brand development"

    Peter Mellgren
    Owner TMR

  • Plastonomy and Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

    "Bertil helped us to clarify our positioning, vision and offer. In a fast end effective process, we got a new website in place that really captures what we do. Cred for his waste knowledge, positive energy, and open cooperation. Don’t hesitate to give him a call, it’s worthwhile. I look forward to more collaboration in the future."

    Michael Fahd
    Co-Founder at PLASTONOMY

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Book a popular lecture on branding

An inspiring seminar can be a good way to create an understanding of the business possibilities of branding. I will tailor the seminar to match your situation, target group, and company. These seminars are highly appreciated by clients and can be an excellent way to start a collaboration.

Brand seminar with Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

A little inspiration
and news

Blogg - Bertil Timan Varumärkesstrateg
Föreläsare på Berghs
Föreläsare på Berghs

Mycket inspirerande och kul att få möjligheten att undervisa på Berghs School of Communication. Denna fina skola gav mig ett helt yrkesliv inom reklam, kommunikation och varumärkesstrategi.

Läs mer →
Duro – Ett år som interim varumärkeschef
Duro – Ett år som interim varumärkeschef

Rapport från ett år som interim varumärkeschef på Duro. Under ett år genomfördes flera projekt för att öka attraktiviteten och lönsamheten i varumärket Duro av Bertil Timan Varumärkesstrateg

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Duro – Ny logotyp och identitet
Duro – Ny logotyp och identitet

Research visade tydligt att Duros logotyp och identitet inte kommunicerade det företag som det ville vara. Vi inledde arbetet med att utveckla en ny logotyp och…

Läs mer →
Duro – Stort tack för fina referenser!
Duro – Stort tack för fina referenser!

Jag vet att min envishet och energinivå ibland kan bli påfrestande. Tillsammans har vi lyckats göra väldigt många bra saker på väldigt kort tid. Jag har som varumärkesstrateg mött dessa frågor många gånger tidigare och i många olika…

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I can provide you with a safe and proven branding process.

The process emphasizes solid insight work and effective anchoring through well-prepared workshops.

Brand process with Bild på Brand Strategist Bertil Timan Varumärkesstrateg och Varumärkeskonsult tillika Varumärkesspecialist.

Brand
Initiation

Brand
Workshops

Brand
Execution

Brand
Insights

Brand
Delivery

  • 1. Brand Initiation

    We identify branding opportunities, goals, and important deliverables for the project. I will provide a quote and a clear project plan.

  • 2. Brand Insights

    We develop essential brand insights, based on input such as strategy documents, brand measurements, customer and competitor analyses, external studies, and interviews with important stakeholders.

  • 3. Brand Workshops

    We work through the insight material with your employees in one or more workshops. The result is an approved brand strategy.

  • 4. Brand Delivery

    We create the assets you need. These may include a messaging platform, a new or updated identity, a portfolio and name strategy, and defined brand values.

  • 5. Brand Execution

    You now have approved brand assets and it’s time to start working. If you wish, I can support you further during this next phase.